An average person spends 6 hours of his time on the Internet looking for information on whatever he’s interested in. Despite this fact, only 46% of small businesses around the world have a website of their own, because the majority remain unaware of the benefits of having a website.
What are the advantages of setting up a website for your small business?
1. It reduces your advertising and marketing costs.
Setting up and maintaining a digital business website is a lot cheaper compared to promoting your business using traditional advertising and marketing strategies. Advertising on television, newspapers, radio programs, and billboards, for instance, will cost you a lot of money for a short amount of exposure on these communication platforms. Having a website, on the other hand, is less expensive but gives you more opportunities to be noticed by your prospective customers. To illustrate, your website offers limitless ways to promote your products or services through Facebook ads, SEO (Search Engine Optimization), and social media sharing channels. On top of this, your website has a higher chance of getting the attention of a wider audience as everyone with a smartphone always checks the Internet for new information or looks for something he needs.
2. It boosts your business revenue.
As mentioned above, a digital business website, regardless of the size of your business, will get more traffic which will eventually translate to sales. Out of 7.4 billion people on the planet, 3.5 billion constantly search the Internet for information. Hence, the more informative your site is, the higher the possibility of your target market finding your website and purchasing from your small business.
3. It provides 24/7 accessibility for customers.
Because a website is digital, you will have no problem with opening and closing times. Websites are accessible day and night. They are available even when users are in remote areas or are located in another part of the globe, provided the user has an internet connection. This is precisely the reason why e-commerce is booming in this era since customers are doing their shopping at idle moments (e.g. while in transit, while resting from a long day at work, or during the weekend). They tend to get attracted to businesses that offer the option to buy online as it is less physically exhausting and less time-consuming.
4. It enhances business credibility.
A digital business website is more than just a Facebook page which anybody with an account can create. It is a space solely dedicated to your small business, therefore, has an online business address or domain name that you own (i.e. www.servio-smallbusiness.com). This online business address is where your clients can find you. In creating your business website, you have to keep in mind that your main purpose is to showcase your business – what you do, what you provide, who your customers are, and how they can contact you. Think of your digital business website as virtual proof that your business is truly in existence and is a credible authority in the industry. A business website shows off your reputation so that customers will be able to put their trust in your services or products.
5. It keeps track of how a business is doing virtually.
Another benefit of setting up a business website is its use of analytics which can give you a real-time report of how your business is doing. You will be able to see the number of visitors and who your visitors are. This way, you will have a better understanding of who your website actually reaches and what you can do to get more visitors or potential clients to come to your page. Generally, a digital website can give you an overview of your business performance and help you determine ways to better use it to your advantage.
Consider setting up a business website as your new investment sure to give you returns. In creating one, you need to outsource a developer who can provide a professionally designed, fully functioning, and informative website.